If the dating scene in your town has you and your single friends longing for the days of arranged marriages, or if you're happily attached and ready to take your matchmaking urges to the next level, it may be time to consider hosting a speed dating event. Speed dating has been around sincewhen Rabbi Yaacov Deyo and several of his single students put a new twist on the longstanding Jewish tradition of introducing young Jewish singles to one another at chaperoned gatherings. At a speed dating event, participants are paired up in a series of quick five- to seven-minute "dates.
Speed dating is a formalized matchmaking process which has the purpose of encouraging eligible singles to meet large numbers of new potential partners in a very short period of time.
Speed dating events can provide you with significant earnings while performing a public service for lonely hearts. While marketing the event certainly plays a role in drawing paying participants, the location of the event is equally important to your success. It must be accessible, preferably trendy and well-known to your target audience. Like any marketing campaign, you need to point out the benefits the venue receives by allowing you to use it for your speed dating event.
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